Social Media Lead for Talent

Senior Social Media Lead Jobs in the USA: Playbook Hiring Strategy Expert

Playbook is seeking a senior-level Social Media Lead for Talent to drive organic content strategy and growth for top creators in the USA. This role requires a Master's degree and 5+ years of relevant experience. Compensation is market competitive.

In this position, you will develop bespoke social strategies, track platform changes and viral trends across Instagram and TikTok, and build repeatable, creator-specific playbooks for verticals such as fitness, yoga, CrossFit, and parenting. You will own social growth tracking for the top 50 creators, analyze weekly performance, publish a recurring trends newsletter, and provide editing and production guidance. Initially, you will build playbooks and feed strategy directly to creator managers, with a long-term vision of building AI-powered tools to scale social guidance.

Candidate Requirements

• Master's degree
• 5+ years of experience
• Deep expertise in content strategy for creators, brands, or talent at scale
• Strong understanding of the organic-to-paid funnel
• Familiarity with fitness, wellness, and lifestyle verticals
• AI-savviness and excitement for building infrastructure are a plus

Please consult official application channels for specific submission instructions and further details on how to apply for this USA-based social media opportunity.