CRM Manager (ManyChat)

CRM Manager (ManyChat / Lifecycle Marketing)

About Us

Ruby Labs builds and runs consumer products in health, education, and entertainment. We're small enough that your work actually matters and shows up fast, and we're always looking for people who'd rather do the work than talk about doing the work. More on who we are: https://rubylabs.com/about-us/

About the Role

We need a CRM Manager who can take full ownership of lifecycle marketing and conversational automation on one of our projects. You'll be living inside ManyChat most days, building out messaging flows across Facebook Messenger and Instagram DMs that get players activated, keep them around, and pull back the ones who've gone quiet. If you're the type who checks open rates before coffee and can turn a spreadsheet of behavioral data into a flow that prints money, we want to talk to you.

What You'll Do

ManyChat is yours. You'll build it, manage it, and keep tinkering with it across Messenger and Instagram DMs — from the moment someone becomes a lead all the way through conversion and the long tail of retention after that.

You'll also own the bigger lifecycle picture: activation, onboarding, engagement, retention, win-back. All of it, across every CRM channel we run.

A lot of the job is segmentation. You'll build out player groups based on behavior, where they are in the lifecycle, and how valuable they are to us, then write messaging that actually fits each group instead of sending the same thing to everyone.

When it comes to campaigns, you'll work with the broader marketing team to get promos, bonus announcements, event triggers, and re-engagement sequences out the door.

Testing is constant here, not an afterthought. Copy, send times, flow structure, CTAs — test it, decide ahead of time what "better" actually means, and carry the lessons forward into the next round.

Every week you'll put together a clean report on open rate, click-through, conversion, churn, and revenue contribution for leadership. Keep it tight — they want the signal, not the noise.

CRM doesn't live in a vacuum, so you'll need to keep messaging lined up with what's happening in paid social, organic content, and product promos, so players aren't getting mixed signals depending on where they bump into us.

On the tooling side, you'll manage how ManyChat connects to our CRM, payment systems, and other data tools, and flag when something in that stack needs fixing or replacing.

And obviously — everything has to stay within platform rules and opt-in/opt-out requirements. No shortcuts there.

What We're Looking For


3+ years doing CRM, lifecycle marketing, or marketing automation work, and real hands-on time in ManyChat specifically — not just "I've heard of it."
You've built complex, multi-step flows before and can point to results they actually drove.
You understand segmentation and behavioral triggers well enough to explain why a flow is built the way it is, not just that it works.
Hands-on experience running Facebook Messenger campaigns.
You're comfortable in the data — pulling funnel numbers apart and using them to actually change what you do next.
Some experience connecting ManyChat to other tools (Zapier, webhooks, a CRM, whatever it takes).
Bonus points if you've worked in gaming, sweepstakes, subscriptions, or any app with serious volume.
Your written English is strong, and you can write copy that's short and actually gets people to click.
You already use AI tools day to day — for flow ideas, copy variants, spotting patterns in the data — and you push past the default prompt.


Location

We run on CET hours. You don't need to be in Europe, but you should be within roughly four hours of CET so there's real overlap for collaboration during the day.

Benefits

Work from wherever you want — that part's non-negotiable for us. PTO is unlimited, so take what you need without watching a counter. National holidays are paid. If you need a MacBook to do the job, we'll get you one.

We work through an independent contractor agreement, which is more flexible than a standard employment setup and comes with some tax advantages on your end too. You can read the details here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

If this sounds like you, send us your application.