Director, Growth Marketing (TV & Offline Media)

Chime is seeking a Director, Growth Marketing (TV & Offline Media) to be based in the USA. This senior-level position is designed to evolve our TV and offline functions from pure channel execution into a sophisticated media investment and planning engine. You will serve as the single-threaded owner of our TV and offline strategy, translating business objectives into budget allocation and media mix decisions across TV, audio, direct mail, and adjacent channels.

In this role, you will oversee an eight-to-nine figure annual portfolio, holding accountability for CAC, LTV, and incremental growth. You will act as the primary client for our Analytics team, applying outputs from MMM and incrementality testing to drive investment frameworks and scenario planning. You will also lead a high-performing team and serve as the integration layer between Brand, Growth, Finance, and our agency partners to ensure media systems operate coherently.

Required Experience and Skills

• 12+ years of marketing or media experience, including at least 4 years in-house at a scaled consumer brand.
• Proven success managing multi-million to nine-figure media portfolios with direct accountability for business outcomes.
• Deep background in media mix modeling, incrementality testing, and attribution.
• Demonstrated ability to build portfolio-level plans, including annual and quarterly strategy, scenario modeling, and cross-channel reallocation.
• Executive presence with the ability to translate complex data into decisive narratives for senior leadership.
• Experience leading and developing high-performing teams and managing internal/external partners.

The base salary for this position starts at $196,000.00 and ranges up to $270,000.00, depending on your specific location, skills, qualifications, and experience. In addition to base pay, full-time employees are eligible for a bonus, equity package, and benefits.