Principal, Marketing Analytics

Remote is seeking a Principal, Marketing Analytics to join our team as a fully remote, senior-level individual contributor. As we continue to build our global HR platform, this role sits within our Revenue Operations team and serves as a primary strategic partner to executive leadership, including the VP of Growth Marketing and the Director of Planning and Analytics. This is a P5-level position based in the USA, offering a salary of $65,750.

Strategic Scope

As the Principal, Marketing Analytics, you will shape our long-term marketing data ecosystem rather than simply executing projects. You will be responsible for architecting frameworks that define our global marketing strategy, including pioneering next-generation predictive attribution models and analyzing the macroeconomic impact of brand equity. Your work will directly dictate our global investment strategy.

Core Requirements

We are looking for an expert with a distinguished track record in marketing analytics, data science, or business intelligence, specifically within high-growth B2B SaaS or enterprise environments. The following qualifications are essential:

• Education: A Master’s degree is required.
• Experience: 5+ years of relevant professional experience.
• Technical Expertise: Mastery in designing and scaling complex attribution frameworks (Media Mix Modeling, Multi-Touch, Unified Measurement) and proficiency with the modern data stack, including production-grade code, dbt data modeling, and Snowflake optimization.
• System Governance: Deep familiarity with integrating enterprise systems like Salesforce and HubSpot with BI tools such as Sigma, Tableau, or Looker.
• Communication: The ability to translate complex data structures into strategic narratives for C-suite executives.
• Language: Professional fluency in English.

You will own the architectural vision for our attribution logic, merging multi-touch attribution with Media Mix Modeling to create a unified view of performance marketing and organic top-of-the-funnel streams. Additionally, you will architect advanced Customer Lifetime Value (LTV) and predictive churn models to optimize budget allocation.

Because we operate as a remote-first organization, we value high autonomy, self-driven documentation, and strong asynchronous communication skills. As part of our commitment to innovation, you will be expected to leverage AI and automation capabilities in your analytical workflows.