Director, Paid Marketing (Subscriptions)

Director, Paid Marketing (Subscriptions) in the USA

DuckDuckGo is seeking a senior-level Director, Paid Marketing (Subscriptions) to join their remote-first marketing team in the USA. In this senior role, you will act as a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects for the online protection company. You will partner closely with product, design, user insights, data science, finance, and marketing teams to own KPI development, campaign strategy, budget and resource allocation, and performance measurement.

What You Will Do

• Lead strategic roadmapping and prioritize high-impact projects for paid subscriber growth.
• Develop and align around a break-even model defining a profitable CPA.
• Plan integrated campaigns and design rapid testing cycles across marketing channels like app store ads, paid social, and mobile app networks.

Background and Requirements

• 10+ years of professional experience, with at least 4 years in a senior leadership role driving profitable app subscription growth.
• Bachelor's degree required.
• Experience launching paid app subscription acquisition programs from the ground up at a consumer-facing tech company with a meaningful US user base.
• Strong background in app economics, incrementality testing, analytics, and privacy-respecting marketing practices.

The annual compensation for this role is $243,800 USD along with stock options, and company-sponsored health benefits are limited to team members based in the United States.