Growth Marketing Manager in Canada and USA
Keyfactor, Inc. is seeking a Senior Level Growth Marketing Manager to join its remote team in the United States (CST/EST) or Canada. Operating within the computer and network security industry, this full-time marketing role focuses on driving Annual Recurring Revenue (ARR) through enterprise named account campaigns and product-led growth (PLG) via the Keyfactor Test Drive program.
Role Responsibilities and Requirements
- Build and scale the PLG growth motion around the Test Drive program to drive user acquisition, activation, and conversion.
- Design multi-channel digital marketing programs for the Named Account Model using advanced segmentation and dynamic orchestration.
- Partner with Sales, SDRs, and Field Marketing to support account-based marketing (ABM) activations.
- Maintain KPI dashboards, analyze funnel metrics, and continuously run experiments to improve pipeline quality and sales impact.
- Deploy AI and automation tools to streamline campaign workflows from ideation to optimization.
- 2-4+ years of growth marketing or demand generation experience, backed by a Master’s degree.
- Hands-on expertise in enterprise B2B growth, ABM, marketing analytics tools (such as Dreamdata or DOMO), HubSpot, and Salesforce.
- Legal authorization to work in the United States or Canada is required. Salary is market competitive.