Education: Bachelors
Experience: 8 Years
Location: Australia, New Zealand
Salary: Market Competitive
Senior CRM Manager in Australia and New Zealand
Envato is seeking a Senior CRM Manager for a senior-level management role located in Australia or New Zealand. In this position, you will lead Envato's CRM and lifecycle marketing strategy, focusing on email marketing performance, customer engagement, and end-to-end CRM content strategy from campaign planning to optimisation.
Core Responsibilities
- Lead, coach, and develop a team of CRM specialists while championing AI, automation, and emerging technologies.
- Own the email marketing calendar and define data-driven CRM and lifecycle strategies for acquisition, activation, and retention.
- Design customer segmentation frameworks and oversee campaigns across the customer lifecycle using Iterable or similar marketing automation platforms.
- Partner cross-functionally with Brand, Research, Marketing, Product, Tech, and Customer Success teams.
Candidate Requirements
- Minimum of 8 years of experience in CRM and lifecycle marketing, with a Bachelor's degree.
- Demonstrated experience in leading and developing high-performing teams.
- Deep understanding of email marketing best practices, segmentation, automation, testing, and deliverability compliance.
- Hands-on technical aptitude with Iterable or similar platforms, paired with strong analytical and copywriting skills.
Salary for this position is market competitive. Envato operates as a purpose-driven company with flexible, inclusive working ways guided by core company values.