Senior Growth Marketing Manager (Subscriptions)

Senior Growth Marketing Manager (Subscriptions) in the USA

DuckDuckGo is seeking a remote-based Senior Growth Marketing Manager (Subscriptions) to join its Marketing & Communications team in the USA. As part of an online protection company with over 300 team members and annual revenue exceeding $100m USD, this senior-level marketing role focuses on driving profitable acquisition of paid subscribers for privacy-focused offerings, including browser and subscription services.

Role Responsibilities and Campaign Management

You will take end-to-end ownership of high-priority marketing campaigns, helping to create and execute a new marketing program for paid subscriptions. Your work will involve planning, hands-on execution, testing, optimization, and analysis to manage spend and drive subscriber growth using aggregate measurement, experimentation, and judgment rather than user-level tracking. Key responsibilities include:

• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions.
• Launching new ad channel tests and measuring incremental lift.
• Executing in-market tests for new creative and messaging following a brand refresh.

Requirements and Qualifications

Candidates must meet specific professional criteria to qualify for this remote position, including:

• Bachelors degree.
• 7+ years of experience in digital advertising roles.
• 2+ years of experience in paid acquisition for freemium consumer subscription apps (preferred).
• Demonstrated strategic planning and execution experience across app store ads, paid social, and mobile app networks.
• Hands-on expertise standing up paid subscription programs from scratch with a track record of scaling growth against LTV and payback.
• Experience driving subscription growth in an established, high-traffic product where subscription revenue is secondary (preferred).
• Track record partnering with Engineering and Product on landing pages, funnels, and instrumentation.
• Advanced analytical abilities covering app economics, incrementality testing, modeling, and data analysis.

Compensation and Benefits

This position offers an annual salary of $178,500 USD along with stock options. DuckDuckGo maintains transparent compensation across the organization for team members within the same professional level and region. Eligibility for company-sponsored health benefits is restricted to team members based in the United States and does not extend to Canada or the UK. Additional support includes paid parental leave, office setup, and co-working allowances.