League is seeking a Senior Marketing Manager, ABM for a senior-level marketing role based in Canada or the USA. In this position, you will lead Account-Based Experience (ABX) for League's key priority market, driving engagement, pipeline, and revenue growth across priority accounts. You will report to the AVP, Account-Based Experience and Strategy, owning the ABX strategy and execution while building the go-to-market playbook for the region.
Key Responsibilities for the Senior Marketing Manager, ABM
- Own the ABX strategy for your market across key account tiers (1:1, 1:few, 1:many), aligning internal teams and orchestrating plays from strategy through execution.
- Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions connecting content, digital, direct mail, events, and sales outreach.
- Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.
- Develop detailed ABX campaign briefs and plays articulating strategic focus, audience insights, core messaging direction, key tactics, and success metrics.
- Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities.
- Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-form content align with ABX briefs.
- Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.
- Monitor and measure ABX program performance, surface insights, and present plans, progress, and impact to Marketing and Sales leadership.
- Contribute to the evolution of League's ABX frameworks, playbooks, and best practices to scale success.
Requirements and Qualifications
Candidates for this Senior Marketing Manager, ABM position must hold a Bachelor's degree and bring a minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact. The role requires a strategic thinker with creativity, curiosity, a data-driven mindset, exceptional attention to detail, the ability to connect product solutions to customer pain points, and a learning mindset geared toward experimentation and continuous improvement.
The salary for this position is $119,400.