Instacart is seeking a senior-level Ads AI Analytics Lead II to join our Commercial Scaled Intelligence team in Canada. In this IT role, you will own the intelligence behind our Ads agents, designing the semantic and context layer for advertising and building production-grade tools that analyze campaigns and recommend actions to improve return on ad spend (ROAS) and partner outcomes. This remote-friendly position offers the flexibility of our Flex First approach, with a preference for candidates who can collaborate with teams based in New York City. The salary for this position is $140,000.
Key Responsibilities
- Define Ads ontologies and canonical metrics across campaigns, budgets, bids, creatives, audiences, and placements.
- Build robust dbt models and curated marts in Snowflake or BigQuery with clear data contracts, tests, SLOs, and monitoring, and orchestrate pipelines using Airflow.
- Design and evaluate Retrieval-Augmented Generation (RAG) workflows, including hybrid search and re-ranking, with explicit quality and latency targets.
- Design agent reasoning, tools, and policies for Ads use cases, incorporating human-in-the-loop approvals and guardrails.
- Establish evaluation suites and dashboards to track precision, recall, hallucination rate, latency, and cost.
- Run A/B and uplift experiments to quantify business impact and own key performance indicators.
- Partner with Ads Product, Ads Engineering, Sales leadership, Data Engineering, and R&D to align roadmaps and ship production agents.
Candidate Requirements
- Must meet the education requirement of a Bachelor's degree.
- Requires 4 to 7 years of relevant professional experience.
- Ability to own workstreams end-to-end, spanning data, pipelines, agent logic, and user interfaces.
To apply for this opportunity or learn more about the application process, please visit the official Instacart careers page.