Director of Ad Sales - West in the USA
Duolingo is seeking a senior-level Director of Ad Sales - West to open and scale its West Coast region as part of the sales team. In this hybrid player/coach role based in the USA, you will own regional strategy, build and lead a high-performing team of sellers, and manage revenue outcomes across priority verticals and agency holding companies for Duolingo's direct ad business.
Key Responsibilities
- Own West Coast revenue targets, forecasting, and pipeline development across named accounts and agency groups.
- Design and execute the regional go-to-market strategy, covering territory design, vertical focus, and pricing inputs.
- Hire, coach, and lead a growing team of sellers while establishing strong CRM hygiene and deal review standards.
- Cultivate senior-level relationships with brands and agencies to open new logos and close high-impact deals.
- Partner with Account Management and Ad Ops to manage complex deals end-to-end and share market feedback with product leadership.
Requirements
- 8+ years of direct digital ad sales experience in premium mobile or consumer app environments.
- Demonstrated success selling video and native or custom formats with top-tier advertisers.
- Strong grasp of ad tech and mobile app ecosystems, supported by a Bachelor's degree.
- Ability to engage senior decision-makers while personally building collateral and driving revenue.
- Excellent communication skills and comfort with startup-like ambiguity and velocity.
The offered salary for this senior-level sales position is $140,000, with final compensation depending on factors including work experience.