Take the next step in your marketing career with Crytek as their Global Brand & Marketing Director in Frankfurt. Reporting to the Chief Publishing Officer, you will lead the global marketing function across brand, creative, performance, and lifecycle. In this senior role, you will own the positioning, launch, and growth of Hunt: Showdown 1896 and unannounced projects, building the creative engine and operating model that connect Crytek's games with players.
Key Responsibilities
- Define and lead Crytek’s global marketing strategy across brand, creative, paid media, and CRM.
- Manage the marketing P&L, channel mix, KPIs, and reporting directly to the CPO.
- Lead a high-performing in-house creative engine covering art direction, video, design, and campaign operations.
- Partner with publishing leadership to align product strategy with season plans and major launch campaigns.
- Champion AI fluency across workflows and mentor the marketing team to raise the bar on craft and accountability.
Requirements
- Bachelor's degree and 10+ years of marketing leadership experience across brand, performance, and CRM, with at least 5 years specifically in the video games industry.
- Proven track record of leading global launches, live service marketing, and multidisciplinary creative teams.
- Strong commercial fluency in CAC, LTV, paid channel optimization, and retention economics.
- Excellent English communication skills and a deep passion for video games and player communities.
- Willingness to relocate to Frankfurt am Main, Germany.
What Crytek Offers
Crytek provides market-competitive compensation alongside comprehensive relocation support, including flight coverage for you and your family, visa and permit assistance, a fully furnished company apartment for your first three months, and help with settling into Germany. Additional benefits include a free public transport pass, a premium Fitness First gym card, a brand-new state-of-the-art office in central Frankfurt, and hybrid working flexibility.