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Posted 1 week ago
12minutes GmbH is hiring a Social Media & Content Creatorin to support two growing family-health brands: 12minutes, which provides first-aid courses for (expecting) parents, and ouchie, which produces trendy first-aid kits for families. This entry-level role is focused on creating scroll-stopping Reels and growing the visibility of both brands on Instagram and TikTok.
The primary focus of this position is content creation. You will be responsible for developing ideas and concepts for Instagram and TikTok, managing the process from hooks and scripts to storyboards, and producing final Reels and carousels. You will also keep an eye on emerging trends, sounds, and formats, integrating them into the editorial calendar. Additionally, you will manage community engagement and comments. Depending on your strengths, there is an optional opportunity to research and connect with creators for potential collaborations.
We value practical experience and a proactive mindset over a perfect CV. You should be an active user of Instagram and TikTok with a practical understanding of creator marketing. Strong writing skills—specifically the ability to write in a casual, clear, and charming tone—are essential. You should also possess a good eye for aesthetics and trends, work independently, and have experience with tools such as Canva, CapCut, or Notion.
This position is 100% remote with flexible working hours. It is available as a part-time role, a minijob, or a freelance contract for 10–20 hours per week. Compensation is based on the arrangement: 20–40 € per hour for freelancers, or 35k–60k € gross per year on a full-time equivalent basis.
To apply, please send a link to two examples of content—one Reel or carousel for 12minutes and one for ouchie. We aim to respond to all applications within 4 days.
To apply for this position: