Senior Commerce Lifecycle Marketing Manager in Canada
GoDaddy is seeking a senior-level Commerce Lifecycle Marketing Manager to join their marketing team remotely from British Columbia or Ontario, Canada. Offering a salary of $101,500, this remote position involves occasional visits to a GoDaddy office for team meetings and events.
Role Responsibilities
- Own lifecycle email campaigns end-to-end, setting strategy and defining objectives, target audiences, segmentation, and messaging.
- Lead brief development, copywriting, creative direction, and execution across build, QA, launch, and post-campaign analysis.
- Build and deploy campaigns in Salesforce Marketing Cloud (SFMC), utilizing data extensions, personalized content, and basic automations.
- Use basic SQL to define, validate, suppress, and measure audiences.
- Partner with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into briefs, performance insights, and experimentation roadmaps.
Candidate Requirements and Qualifications
- Bachelor's degree.
- 6+ years of experience in email and lifecycle marketing, building campaigns from scratch using marketing automation platforms like Salesforce Marketing Cloud for US audiences.
- Proven end-to-end ownership with strong project management and stakeholder communication skills.
- Strong copywriting, creative direction, and lifecycle marketing strategy mindset.
- Working knowledge of SQL for audience selection and validation.
- Analytical, experiment-minded approach with the ability to interpret results such as conversion, revenue, retention, CTR, and deliverability.
- Experience in MessageGears or the payment processing and e-commerce industry is considered a plus.
GoDaddy provides total rewards that may include paid time off, retirement savings, bonus eligibility, equity grants, competitive health benefits, and parental leave, with specific benefits reviewed during the interview process.