VP, Growth Marketing

About Cision
Cision has spent years helping brands cut through the noise and actually connect with the people they're trying to reach. That work doesn't happen without people who care about what they're doing and bring genuine perspective to the table every day.
We're a global team, and that breadth shows up in how we think, how we debate ideas, and how we solve problems that don't have obvious answers. If you've ever wanted to work somewhere that takes communication seriously — not as a function, but as a craft — this is worth a closer look.

Vice President of Growth Marketing
We have an opening for a Vice President of Growth Marketing, and we want to be upfront about what this role actually is.
It's a leadership position, yes — but it's not one where you hand off execution and wait for reports. The person who succeeds here will have strong opinions about strategy and still care deeply about whether the campaigns are working. They'll be comfortable in a board-level conversation in the morning and reviewing funnel data with the team in the afternoon.
You'll own the demand generation and growth marketing function globally. That means the pipeline numbers are yours. The conversion rates are yours. When things are working, you'll know why. When they're not, you'll be the first to say so and the first to fix it.
This role sits on the Marketing Senior Leadership Team and reports directly to the Chief Marketing Officer.

Day-to-Day, This Role Looks Like:
Owning the numbers — really owning them
You'll take the company's revenue targets and work backwards from them. What pipeline do we need? From which segments? Through which channels? By when? You'll build the demand plan, set the forecasts, define the metrics, and be accountable when the quarter closes.
You'll also own how our funnel is structured for sales-led motions — how leads move, where they stall, how Marketing and Sales hand things off, and where the gaps are. This is the kind of work that requires trust on both sides, and you'll be the one building it.
Running programs that actually convert
Paid media, SEO, ABM, email, web conversion, integrated campaigns, programmatic — you'll lead all of it. Not just set the strategy, but stay close enough to know which programs are earning their budget and which ones aren't.
On the enterprise side, you'll own the full marketing-to-sales funnel — qualification, lead scoring, routing, SLAs, and the constant work of tightening conversion at every stage. As we grow into new markets, you'll make sure the playbooks we build here are portable.
Being a real partner to Sales
A lot of marketers say they partner with Sales. Fewer actually do it well. In this role, you'll be in regular pipeline conversations with Sales leadership — not presenting a slide deck, but actually working through forecast gaps, account coverage, and where marketing can move faster or go deeper to accelerate deals.
You'll also work closely with Product Marketing and Brand to make sure the demand programs we're running are grounded in real buyer insight — not generic messaging aimed at everyone and reaching no one.
Keeping the team sharp and accountable
You'll define how Growth Marketing measures itself and defend those definitions when they get challenged. Attribution, spend efficiency, pipeline contribution — you'll own the frameworks in partnership with RevOps and communicate results clearly to executive leadership, including the uncomfortable ones.
You'll also lead the team's use of AI tools — not because it's a mandate, but because done right, it lets your team move faster, test more, and get better results without burning out.
Building the team itself
You'll hire, develop, and lead a global team across demand generation, growth marketing, and performance functions. You'll know who owns what, what the priorities are, and what good looks like. You'll be close enough to the work to coach effectively — and honest enough to have hard conversations when they're needed.

What You'll Need to Have

At least 15 years working in B2B SaaS demand generation, growth marketing, or revenue marketing — with a real chunk of that time spent supporting enterprise sales cycles
Seven or more years leading senior marketing teams, including hiring, developing, and sometimes making tough calls about talent
A track record where you can point to specific pipeline and revenue outcomes you drove — not just leads generated or campaigns launched
Genuine fluency in the metrics and tools that run modern demand generation: Salesforce, Eloqua or something comparable, attribution modeling, funnel analytics
The kind of relationship with Sales leadership that's built on track record and trust, not just goodwill
Strong communication skills — you can explain a complex funnel problem to a CFO without losing them, and give clear direction to a junior analyst without over-simplifying

Things That Would Set You Apart

You've run global ABM programs at an enterprise SaaS, data, AI, or digital media company and have the pipeline results to show for it
You're comfortable talking about CAC, LTV, and pipeline velocity in business terms — not just marketing terms
You've led meaningful operational change inside a marketing org — restructuring teams, shifting budget allocation, retiring old programs, building new ones
You've worked across multiple countries and know how to adapt demand frameworks for markets that behave very differently from each other
You can paint a clear, credible picture of where growth is going — and get a room full of skeptics to believe it